As we enter the front end of an economic recession, most marketers are uncertain about how to lead the charge toward innovation and sales growth.Flux is a succinct white paper that summarizes the 18 biggest customer development opportunities marketers face today - if they are willing to recognize the changes that have occured in their profession since 1998. If you're a marketing director, CEO or sales manager, Flux will help you think differently about customer acquisition and retention. Stimulate 'strategic creativity' now by downloading Flux on PDF.

 


Immersed in daily routine, most executives lose touch with the myriad forces that shape their customer's motivation. They ignore changing trends until it's too late. This section will be updated monthly to help you cut through corporate inertia and generate new selling ideas. Each article demonstrates Omegapoint's insight into marketing psychology. Most articles can be repackaged into strategy workshops that will unleash employees' imagination.


As the site grows we will ad items to the archive.

 


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