 | As we enter the back end of the economic recovery, most marketers are uncertain about how to lead the charge toward innovation and sales growth.Flux is a succinct white paper that summarizes the 18 biggest customer development opportunities marketers face today - if they are willing to recognize the changes that have occured in their profession since 1998. If you're a marketing director, CEO or sales manager, Flux will help you think differently about customer acquisition and retention. Stimulate 'strategic creativity' now by downloading Flux on PDF. | | | |  - A "centerless" marketing services firm that specializes in turnarounds, brand repositioning and new product development.
- A kinetic consortium of people, ideas, projects, resources and information focused on responding quickly to sales opportunities.
- An incubator or 'hothouse' supporting a decentralized group of marketing innovators.
- An aggregator of creative marketing talent who develops customized account teams based upon functional and industry expertise.
- A market intelligence firm specializing in early identification of pertinent social, economic, political or technological change.
|   - Published in Marketing News, Dartnell's Sales and Marketing Newsletter and B2B Magazine
- Catalyst for the 'most dramatic turnaround in the history of fast food.'
- Pioneer in interactive advertising and economic development
- Core strength: Linking brands to emerging trends in postmodern culture
- Respected as a strategic pathfinder, innovator and motivator
- Originator of 'Fusion Marketing' and 'Concept Leadership'
- Collaborates with a 'creative brain syndicate' of graphic designers, multimedia mavens, jingle directors, broadcast producers and project managers
"If I were to start a new company, Lynn Hinderaker is the first person I would call." - Steelcase dealer
"The most imaginative and aggressive marketer I've met in 25 years of selling cars." - Mercedes-Benz dealer
"A true idea champion." - CBS broadcaster | | |
